Google Starts Embedding Ads in AI Chatbots – A New Era of Advertising

Google Embeds Ads into AI Chatbot Conversations: A Strategic Shift

In a groundbreaking move, Google has begun placing advertisements directly into

conversations with AI chatbots. This marks amajor shift from traditional search-based advertising, as the tech giant adapts to the rise of generative AI tools.

Why Is Google Doing This?

More users are now relying on AI chatbots like ChatGPT and Claude for answers instead of using Google's search engine. To keep its ad revenue strong, Google is experimenting with embedding ads right into chatbot replies. This move is part of an expanded AdSense for Search program.

How It Works

• Partner Platforms: Google is working with AI chatbot companies like iAsk and Liner.
• Ad Placement: On iAsk, ads appear under the AI responses. On Liner, some follow-up questions shown to users are actually sponsored content.
• Ad Format: Ads are designed to match the style of chatbot conversations, making them feel like natural parts of the dialogue.

What’s the Big Deal?

Google made nearly $200 billion from search ads in 2024. But with more people turning to AI for answers, the company needs to evolve. Embedding ads in chatbot chats lets Google stay relevant while exploring new ad formats.

What It Means for the Industry

This change could be a game-changer. If successful, expect other tech companies to follow. But challenges remain — ads must feel natural, not intrusive, and Google will have to be transparent about what’s paid content.

Conclusion

This move shows how big tech is adjusting to a new digital world. With users spending more time chatting with AI than clicking search links, the future of advertising may lie in conversations.

Sources: Business Today, Economic Times, Axios, The Verge